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History shows that change occurs when impacts become significant to prosperity. Industrialisation is no different, born after a millennium of alternate strategies that failed to stem these.
It is the story of harnessing alternatives to generate growth, by lowering cost & risk. A revolution possible when technology paired with cheaper & more portable power sources, (initially coal, later oil & finally electricity) increased power generated, which in turn increased technology, demand & prosperity. For a period, this prosperity could positively defuse into the community driven by growth in technology & opportunity.
Opportunity is built on reducing risks & cost, while meeting needs. Prior to 1970, this was founded on investment in technology, but since then this is shared with services. Although both drive reductions, they compete. Services drive demand through standardisation or efficiency & technology by creativity in new markets.
As services offered lower risk to yield prosperity, investment moved away from technology, limiting growth & lowering diffusion into the community. It also restructured business through efficiency gains to remove the ability to use technology resulting in the current phenomena of being impacted by disruptive technologies.
When cheaper disruptive technologies start to compound dislocating our systems, then this is the advent of a new revolution. Like in 1760s with new power sources, in 1860s with new materials & in 1960s with computers, we have reached this point (again). It is a point of community disruption, contagion & over-use of current resources.
Societal response to this has been typical of the past encouraging a move away from a growth economy, one promoting stability through standardisation & consolidation. Lower prosperity leading to lower diffusion, driving a need to reshape to meet demand from alternatives, like the cloud.
In 2011, the German Government saw this & consolidated the shape or sentiment into Industry 4.0. They realised that the focus of investment had limited industry creativity, lowering opportunity. A decade later after expected resistance & adversity, further iterations built on the internet of things & the rise of practical automatons, redefined this shape as Industry 4.1 notionally; presenting technology as a service.
Industry 4 gives us a data driven shape that can help us categorise technology functionally allowing us to reduce waste & investment by focusing on the essential. Technology is grouped by its potential to solve problems rather that its sector. This is a large change from the past causing silos in the 3rd industrial revolution which led to duplication & waste. These were remediated as that wave progressed.
Historically, the availability of alternatives has been indicators of growth generators, by choice lowering cost & risk. Alternatives that combine to produce better solutions. The diagram above highlights how different technologies relate to one another. They indicate which technology precedes the other & the relationships that link them, built on standardised functional models optimised by lean methods to commoditise what is provided.
This ensures that risk is mitigated in a standardise way, maximising delivery quality & reducing cost. That means that new factors (not previously considered), also figure in predicting success as the understanding of the impact of a given solution is modelled through its entire life cycle or its triple bottom line cost.
Recent events have made some technologies more compelling because of changed expectations. The convergence of recent disruptions, triple bottom line costing & dark fulfilment have created the Dark Green World.
Building business around these data driven shapes, will provide outcomes with lowest risk. This will yield results that are a balance of technology & the demands of the economy, to lower risk & investment.
As this economy arose not from convenience only, but due to the relationships built on value, customers will pursue technologies that deliver without hassles.
Superior technologies will allow the freedom to buy these as a service without the burden of ownership, maintenance & infrastructure. A subscription model allows you to consume without those liabilities. In this Economy, that partnership is a subscription plus model. Technologies that leverage this will be more competitive, effectively blurring the line between service & product, presented as solutions.
It is for that reason, we created the voob Hub built on five incubators that address key functional solutions. Solutions that help to increase customers subscription to your offerings, built on the uniformity of outcomes, trust & prompt delivery. The customer chooses the best incubator to support their goals.
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Thanks to everyone for supporting us, but because we are re-platforming we are going through a full site refresh. We will open soon but until then reach out to me on 0407815300, email on linda@billinda.com and I will help you with any issues or ordering and get 15% off as a thankyou.
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